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News from our blog


Where it all started…

Like everyone on earth we love ice cream. We especially love soft serve. Well… let’s rephrase… we love the nostalgia of soft serve. Hearing the ice cream van chiming through the suburban lanes while we’re watching Pumpkin Patch or Wielie Walie. Nagging our mom with the utmost urgency to give us some money and then read more


The alchemist

Kobus van der Merwe is not only an old friend of ours but he’s also a very inventive chef. He currently resides in Paternoster where he has been busy exploring and introducing local veldkos into his menu at his Oep vi Koep bistro. In addition, Kobus is one half of the food design duo Saboteur, read more


Thingking of caravans

Thingking is Lyall Sprong and Marc Nicolson. We love working with them. They help us make ideas in our heads become beautiful real-life objects. They specialise in concept, 3D visualisation, product design, furniture design and experience design. Thingking conceptualised and produced The Soft Machine caravan. They took the beautiful illustrations by Radio and brought them to life in read more


Radio Ga Ga

Radio is a relatively new studio/collective, based in Cape Town, that specializes in illustration, design, type and iconography. The team consists of Brad Hodgskiss, Byron Meiring and Gert Schoeman. We’ve worked with Radio on previous projects so naturally we were delighted when they came onboard the Soft Machine. Radio was responsible for meticulously creating the read more

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